How They Did It: Terrorist Marketing Puts Wild in Blue on the Map / by matthew berkowitz

When executive producer Felix Lee and I set out to make Wild in Blue, we wanted to make a film that grabbed people’s attention, a film that stood outside the box. Our goal was simple: to stand out in an oversaturated independent movie marketplace. We decided, “The audience cannot be ambivalent about Wild in Blue. Love it or hate it, the audience needs to have an opinion.” The worst thing for a movie is if nobody cares that it exists.